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How a Nashville nonprofit future-proofed their class registration system with a flexible CMS structure that supports both new links and legacy tools.

Whether you're starting fresh or scaling up, hiring a local Shopify expert gives Nashville brands an edge—through custom builds, faster stores, and deeper strategy.

Coding a feature can feel like building an optical illusion—what looks obvious from one angle reveals layers of complexity from another. In this piece, I explore how metaphor helps me bridge that gap, communicate clearly with stakeholders, and stay grounded through technical chaos.

I’m Grant Emerson — a Shopify designer and developer based in Nashville. I help brands build custom stores that look sharp and perform even better.

AI is a powerful tool, but its real value lies in how we use it. By embracing "No AI Days," developers can stay sharp, refine problem-solving skills, and improve the questions they ask—unlocking AI's full potential as a learning partner. The better your questions, the stronger your solutions, and the more confident you become in both collaboration and exploration.

The concept of “go slow to go fast” has been a guiding principle for me, especially in the fast-paced world of ecommerce development. Slowing down to craft intentional, well-thought-out solutions might feel counterintuitive, but it prevents mistakes, reduces rework, and builds resilient systems that stand the test of time. Sometimes, the tortoise really does beat the hare.